The term audience targeting in any other context besides marketing would sound ominous. But for an internet marketer, or any other type of marketing, it simply refers to identifying the audience that would be interested in buying what you are offering. Facebook has hundreds of millions of users but internet marketers need to narrow the audience for their ads down to the users most likely to be interested so as to buy. What is needed for a profitable campaign is a well targeted Facebook audience.
When it comes to targeting you will need to identify some things about your desired buying audience that are obvious. Like gender, age, maybe nationality. But to truly know your audience you need more than the obvious. You need to know what members of your audience are interested in. What are their hobbies? What is their intent?
Think of it this way. If you were selling hamburgers where would your target audience be? What do they like? What time of day would you make yourself available to them? Where would you place your hamburger cart? Keeping the answer to these simple questions in mind there are things you definitely wouldn’t do to reach your market. And there are things that it would be best for you to do if at all possible.
Keeping with our example of the hamburger cart here are some things you wouldn’t do. You wouldn’t stand outside of a vegetarian market to look for people to buy your hamburgers. Why not? Because generally speaking vegetarians don’t eat hamburgers. Where would the perfect place be to look for people who like hamburgers? How about at the head of the drive-thru lane at McDonalds or some other hamburger joint in the middle of lunch hour? But you might be thinking “McDonalds would never let me set up a cart in their drive-thru lane …” and of course you are right. But don’t confuse targeting with “access”. In the real world you may not have access to McDonald’s customers in their drive-thru lane but those are the bulls-eye targeted consumers you would be looking for.
Let’s stick with our hamburger cart example but move it to the internet … hopefully by now you realize that on the internet you can have the same “access” to the figurative McDonalds customer as McDonalds has. If you can target on the internet better than McDonalds does then you can attract the figurative hamburger lover to your offers instead of theirs. It all comes down to the targeting. If you can identify, who your target customers are, what they are interested in on the internet, where they go to find it, and when are they ready to buy then you can bulls-eye target your internet audience.
Of course the effort involved in properly targeting a Facebook audience (or any other one) on the internet can be time consuming if done manually. That’s where targeting software comes into play. Targeting software can be used to optimize the process of getting to know your audience, their habits, and where to find them. Our Targeting Express Broad Targeting Formula 2.0 Software is designed to optimize your targeting efforts so that you can find buyers quickly enough to present them with your offers before they buy them some where else.